If you are in the UK then yes, you will see that you have to pay VAT on the products.
Some of our products are zero rated for VAT. This is because they have been zero rated by HMRC and it is usually because they are food products - Coconut Oil for example.
If you are in the EU and have a EU VAT number then you will not need to pay VAT.
When entering your order, you need to ensure your account is set up with your EU VAT number. The VAT will then be deducted for you.